Web-To-Print, B2B E-Commerce & Web Marketing Specialist
Strengths: Extensive technical and business development experience involving strategic account management and client engagement for complex web-based software and service solutions.
-Identify business inefficiencies and designs solutions driving achievement of specific objectives.
-Build and maintain relationships with key decision-makers of Fortune 500 and Fortune 1000 companies, working effectively with all levels of management to source, develop and close new business.
-Establish and cultivate client relationships and ensures ongoing credibility and trust through strategic consultation and proactive account management.
-Manage and leverage outside technical resources to drive large-scale, enterprise initiatives through to successful implementation and further expansion.
-Posseses the strategic insight to develop long term marketing development and execution plans. As well as ability to track progress, execution and consistency of developed programs.
Leadership Accomplishments:
- Responsible for all aspects of the technical services portion of PFS including researching emerging technology and process trends and identifying how these may be applied toward the success of our clients solutions. Constructed from scratch a Software-As-A-Service product that includes advanced online design, template personalization portal and PDF proofing capabilities.
- Set up and managed strategic partnerships with vendors and providers such as Service Magic and Lending Tree.
- Managed development of program strategies (such as target audience recommendations, timing/scheduling & strategy)
- Initiated and developed individual, integrated online and offline marketing initiatives for various clients, including micro-sites, PPC campaigns, link exchanges, referral rewards and cross-selling e-commerce workflows.