When we worked on the e-house hunting project in the midst of the real estate boom, we noticed and realized the power behind intelligent cross-selling.
Building technology that reviews your submissions and makes intelligent decisions upon the next possible item you might be interested is not only good businesses, but couple that intelligence with the “I need it now” sense of the Internet and you have a system that not only sells, but a real-time analytical results system, where minor tweaks and changes and their effect on the conversion is realized immediately.
The genius behind that particular project was its flexibility, so that on any given day, a small change could be made to test the effecitveness or lack thereof upon the system, giving the business owners the information to determine where to continue to put forth their marketing dollars. Less red-tape, resources on call.
