I recently met with one of the executives at the consulting project I am working on, www.thelockup.com. They were very pleased to see that for certain keywords, we organically come up #1 and have good listings in the local business listings for Google. This needless to say, was done with a number of techniques and ‘buy in’ from the executives. They are pleased with the progress. Needless to say, moral of the story, content, white hat tactics for SEM and maybe a little creative flavoring do pay off in time. Next is to report the ROI and benefit of the successful listings. Stay tuned.
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