What is an ‘Evergreen’ article?
Read an interesting post about SEO versus Evergreen content. In short, SEO content, is content more specifically written for SEO purposes and is usually short and directed towards a high keyword density. Evergreen articles or writing is more specifically related to larger or global issues or items. The main difference when considering the approach of which to follow, it is usually meant to write SEO articles for the short term, while building longer, more valuable or insightful articles on macro issues for the long-term. In other words, Evergreen articles are articles that are meant to last a test of time and geared towards more perhaps more “long tail” keywords and content for an endeavor or approach. A healthy combination of the 2 approaches will certainly help your organization position itself as an industry or ‘thought leader’ for its specific niche. Feel free to let us know if you agree or have sucessufully implemented a similar SEO content strategy.
